My mission is to help you enjoy good food and live a happier, healthier life – without compromising on life’s tasty pleasures. But before we get started on your thrilling escapade with heavenly aromas and mind-numbing tastes, here are just a few tidbits about my journey so far.
Heavily spiced and half-cooked! That’s how my first attempt at cooking turned out. It was the day of my father’s passing.
The atmosphere at home was gloomy, none of my older siblings cared to cook. So, 12 year old me
decided to brighten the mood by cooking a pot of jollof rice.
It was a disaster (lol)… But it lit a fire in my belly, and instead of drowning myself in oceans of my own tears, I decided to become the main cook at home, even though I was the baby-girl of the house.
I was a young girl with mammoth-sized dreams. But society forced me to toe-the-line. So, I played it safe and chucked my passions for making it BIG in the culinary arts to the back burner.
Like most people, straight out of the University of Lagos, I got a job. It was high-paying and could be
considered a dream job for most people my age. But I always caught my mind wandering on ideas for creating fresh new recipes, imagining aromas and flavours… Mmmhhh!! So, I started blogging about my recipes as a hobby.
Out of nowhere, one of my recipe blog posts went viral, and I got invited to a cooking contest in Lagos.
Armed with thousands of hours experimenting all sorts of foods and ingredients, I took on the
challenge and came through with cash prizes and awards. A few of my unique recipes were also
adopted by some top restaurants, and are still being served today.
This sudden acclaim and publicity got me the opportunity to host a cooking show on Loveworld TV.
As a cooking show host, I was excited at the opportunity to put African cuisine on the map. I wanted everyone in the world to taste and enjoy African dishes.
But, I wished for more…
I wanted my audience to enjoy African and continental dishes in a healthier way. So, I dedicated some time to studying nutrition. I gained a deeper knowledge of foods, food ingredients and our bodies’ relationship with food.
The dream to make it BIG in the culinary arts was back alive and well. I was charged, eager and super inspired to burst out. But, I was scared and second-guessing myself. One question lingered in my head…
Was I ready?
If ever I needed my dad’s comforting voice, it was now!
Should I continue in the security of a job or break into the culinary arts which inspires me… It was seductive, exciting but filled with uncertainty.
It was a sweltering Monday morning, and I had made my decision the night before. I slid my resignation letter across the table to my boss.
Even though at the time I had meager resources, little to no business connections and zero business
experience… I knew I had something that’ll help a lot of people.
The Zeelicious Foods Company was born…
And our YouTube channel grew from 0-50,000
subscribers within the first 6 months.
We’ve been taking care of business and it seems the Internet has taken notice…
A flourishing business, Zeelicious Foods now serves over 1,500,000 people and has recently launched a food catering service called Lush Treats by Zeelicious Foods where we cater to individual food needs, social functions, corporate events, etc.
Zeelicious Foods was also one out of the 132 creators from around the world selected to be a member of the pioneer set of the Youtube Black Voices Funds which came with a bountiful cash award as well as other exhilarating opportunities.
At a time when I dreamt for more and wanted a fresh experience, the opportunity came for me to be the host of what is now known as one of the best cooking shows out of Africa.
Hosting ‘My Naija Plate’ that airs on DSTV channel 173 and GOtv channel 57 was literally a dream come true for me.
It was the perfect definition of preparation meets opportunity as I had long prepared myself to excel in this role.
The opportunity brought me one step closer to actualizing my goal of showcasing Nigerian/African food to the world and giving us a center spot on the global food map.
It was the most exciting opportunity that has now gone on to create other beautiful opportunities for me and Zeelicious Foods.
This year, one of our main focuses is to encourage as many people as possible to live healthier lifestyles by creating products and services that will help attain their healthy living goals.
Creating healthy meal plans, exercise membership subscriptions as well as other health related materials and services, alongside a line of high quality kitchenware and affordable products so you can cook mouthwatering, memorable and delicious meals with fun and in style are all part of our strategy to achieve our goals.
To further actualize our goals, I’ll also be launching my first cookbook: Winnie’s Sizzling Selections, a massive labor of love that has been in the works for over two years!
While part of my culinary story ends here, yours might just begin.
Because what’s even more important than sharing details of my
journey with you is knowing how I can help you shape yours.
Maybe our healthy meal plans can help… Hit the
snazzy big button to find out more.
Want your food or drink products captured in the very best light?
With our photography team’s mastery of using both studio and natural lighting… Plus an eye for what works where it comes to product positioning and staging for shoots… We make any food product look irresistible.
To capture the full experience of delicious food requires all our senses of sight, touch, smell and taste…
And having to express this in a picture can feel disabling for most photographers. It takes a high level of tact and creativity to tell a four-dimensional brand story in a picture.
For us, this gets our creative juices flowing…
With our staging and storytelling prowess, we know how to artfully make your photos evoke the emotions of Taste… Love… Joy or even inspire the impulsive urge to buy.
Like to talk to us about your next photography project? Please, complete the form below. And we’ll be in touch.